The media industry is expected to exceed $40 billion by 2020, growing at an average annual rate of 10.3%. Consumers today are streaming and sharing more content than ever before, which puts an emphasis on Data Science in Media and Entertainment. Massive data is generated through various streaming channels which opens opportunities content planning, bundling, and distribution. Netflix and Amazon have been using curated content effectively for some time now, suggesting what shows we’d like to watch, and what products we’d like to buy based on the past trends. Used effectively, these types of analytics can help acquire instant “audiences” for new shows and products.